Jollywise Media

Toy Story Marbleous Missions

The objective of the campaign is to drive awareness around Toy Story products available in Tesco in Run up to Toy Story 3. Our strategy was to encourage kids to Join Woody, Buzz and all the gang in a platform game full of missions, marbles, and madness.

Every Monday kids compete against each other to get the best scores for weekly prizes, along with an over-arching prize of a lifetime.

Toy Story Missions

MAUI JIM WORLD OCEAN INITIATIVE

Early this year we put together a Facebook strategy for Maui Jim. Their objectives were simple, "raise our fan numbers and spread the Maui Jim vibe"

Our solution was to create a Send A Lei application; users liked the page and sent a virtual Hawaiian postcard to their friends and family. For every 10,000 likes Maui Jim would donate $10,000 to The Ocean Project. This was supported by a media drive where we created over 400 ads in territories Maui Jim were trying to grow awareness.

Over the course of a month the campaign grew their fan base by 55,000 new engaged fans. Raised $20000 for charity. Received coverage in Reuters, The Ocean Blog, WPTV and Modern Medicine.

Maui Jim: Send a Lei

EMI CLASSICS SOCIAL HOME

We have worked with EMI Classics over the past 6 months on their Facebook strategy to not only acquire fans but to service their core fans with relevant content and news. Their objective was to raise the number of core classical music fans, in 6 main markets.

They are now the largest record label on Facebook in Europe, and 3rd in the world. We have increased the number of quality interactions on the page by creating a very specific fan base through highly targeted ad campaigns. Fans in their 6 key markets are now the top 6 markets. A recent ad campaign utilising the Swan Lake album is attributed to the album re-charting

This year they are planning to launch a 3-year campaign to rebrand Maria Callas. We have been selected as the digital agency to cover their requirements for Facebook, YouTube, Twitter and the official website

EMI & Virgin Classics

WTA Facebook Campaign

The Women's Tennis association reached out to Jollywise to help them with their Facebook Strategy. During the past year we have taken the WTA from 7000 to over 780,000 fans through a series of highly targeted, consistently optimized and monitored ad campaigns supported by rich media content.

Our work with the WTA has expanded to sub-branches such as the Xperia HotShots Facebook page. Using our knowledge bank from the WTA projects we raised the fans of the page from 4500 to over 69000 in 4 days. Over-delivering on Facebook's estimates of 30,000.

Client Testimonial - "The fantastic results coming from the work of Jollywise in the world of social media has been phenomenal for Women's Tennis Association. Thanks to Jollywise, WTA is now the No.1 most popular tennis brand in the world on social media, outpacing giants such as Wimbledon, ATP, Nike and Wilson. Their success in turning WTA's social presence into tournament ticket sales is groundbreaking for the world of sports."

Online Toolkits

What if you could maintain creative integrity and control of a Pan European Marketing campaign through one website?

Devised originally for large product releases our guides have become essential weapons in the battle for eyeballs in the online space.

Updateable in hours rather than days, our guides feature: logos, artwork, advertising banners, mini games, wallpapers, screensavers, mobile content, editorial and descriptions of all the cast and characters.

The toolkits are currently created and distributed to 21 markets and coordinated centrally by Jollywise Media.

PIRATES OF THE CARRIBEAN: JOIN JACKS CREW

In celebration of Pirates of The Caribbean 4 : Stranger Tides we encouraged Facebook users in France, Spain and the UK to set off on a quest in Facebook to discover the Fountain of Youth in return for a chance to win some great prizes.

The campaign was a great success with a 2.4x increase in fans of the official Pirates pages and 81% of users inviting their friends to start their own quest.

McDonald's Flavourhood

We created a campaign for McDonald’s to compliment their Facebook flavourhood campaign. This included 4 user submitted playlists for 4 products, BigMac, McFlurry, McNuggets and Sausage and Egg McMuffin.

Each week users would submit their favourite songs to wake up to, big tunes, chill tunes for each product. The winners received gig tickets.

McDonald's Flavourhood

Spotify - The Boat That rocked

This one was a no-brainer. The Boat That Rocked is all about music, so we headed over to the offices of Spotify and pitched the idea of a microsite that allowed users to grab 1 of 10 playlists based around the DJs from the film.

The microsite was supported by a media buy from Universal to drive eyeballs. A Film Industry first that definitely generated a lot of buzz, making it onto the pages of NMA no less and winning Jollywise an award for Digital Strategy.

The Competition that Rocked

Online Advertising

Here's just a few examples of the creative ads we've worked on. Our team are well versed in AS2/AS3 - Eyeblaster, doubleclick, Pointroll and many other ad serving technologies.

Backed up with a strong project management team who are used to delivering creative against large and small budgets.

St Trinians 2

Our online campaign was a mixture of both social-media strategy and regular content and promotional activity.

Film campaigns are always about the clips so our website was stacked to the brim with video.

We drip-fed new content via our free wep app, to ensure we got the fans back into the site on a weekly basis. We developed a franchise site that has a shelf life for both the DVD release and the release of St Trinians 3 next year.

St Trinian's 2

Love Film Vodcasts

Working alongside Lovefilm we produced a monthly 10 minute fim show. This was syndicated out via iTunes and was packed with interviews, movie clips, features and competitions. We offer TV production values at internet prices.

Web Conference | The Road

To support and sponsor the Cinecity Festival we put together a virtual Junket to allow those who couldn't get tickets to the screening to watch the Q&A live online and put their questions to the director John Hillcoat and Nick Cave.

This was also broadcast live in the official bar of the festival where the after-party was held.

A Cross Section of our Websites

Here's a just a few of the sites we've worked on. They come in all shapes and sizes from big fat flashy ones to skinny and lean wordpress sites.

www.nickandnorahplaylist.co.uk
www.toystorymission.co.uk
www2.disney.co.uk/waltdisneypictures
www.yuckweb.com
www.beastlybusiness.com
www.sophiemckenziebooks.com
www.themedusaproject.co.uk
www.katiedaviesbooks.com